Be A Cheez-It

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This old gal…

Was in full relax mode…while that daughter of hers attended meetings…a few feet away at the kitchen table…read a little…wrote a little…indulged a little…on a favorite salty snack…Cheez-Its…those yummy cracker squares of fakey cheese… an all time favorite of that youngest daughter of mine…not to be confused with Cheese Nips…as those are lacking in comparison…

When the meeting adjourned…munchy me made an observation…these Cheez-Its really hit the spot…but there sure are a lot of burned ones in this package…one of us…didn’t miss a beat…popping out of the kitchen…holding the big red box…declares…that’s because…tada…these…are extra…toasty…

Extra toasty…Cheez-Its with extra toastiness…well played Cheez-It people…instead of throwing away those little non-perfect cracker squares…too brown on the edges…to get to hang with the cool OG snackers…rebrand them…make them special…convince people…they are unique…desired…make their flaws…their greatest asset…

And so should we…be a Cheez-It…an extra toasty Cheez-It…love those imperfections…know they make us special…know they make us unique…know they make us…us…
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And those daughters of mine…agree…